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SkillQuest

SkillQuest

Transforming Screen Time into Entrepreneurial Skills

Educational Gaming Platform for the Next Generation

Series A Investment Opportunity

June 2025

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The Problem

Screen Time Crisis

  • • 80% of parents worry about excessive screen time
  • • Kids spend 6-9 hours daily on entertainment
  • • Current solutions are restrictive, not productive
$5.46B
Parental Control Market by 2033
89%
Countries Rate Entrepreneurship Education LAST
Parents want productive screen time that builds real-world skills
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Our Solution
First Integrated Platform: Education + Gaming + Entrepreneurship

📚 Rich Content Library

English, Math, Science with interactive activities and comprehension games

🎮 Gamification

Achievement badges, trading cards, virtual marketplace, and multiplayer modes

💼 Entrepreneurship

Real economic concepts, supply & demand, strategic decision-making skills

  • Parental Controls: Screen time limits with productivity focus
  • AI English: English is the language of AI - why teaching it matters
  • AI Personalization: Adaptive learning paths and content recommendations
  • Parent-Child Collaboration: Transform conflict into learning opportunity
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Market Opportunity
$41.5B Market Opportunity by 2033
$344B
Global EdTech Market by 2030

13-14% CAGR

$96B
Educational Gaming by 2033

22-38% CAGR

$41.5B
SEA EdTech Market by 2033

14.7% CAGR

Target Geography

  • Singapore: Regional EdTech hub, 50% of SEA startups
  • Malaysia: $1.2B market, 13%+ government-backed growth
  • Australia: $3.9B mature market, expanding to $7.4B
  • Cambodia: Emerging opportunity with government support

Parent Validation

  • $1,000+ annual spending on supplemental education
  • $7-20 monthly willingness for educational apps
  • 89% improvement with gamified learning
  • 86% engagement vs 61% traditional methods
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Business Model
Diversified Revenue: B2B + B2C Subscription Model
$8-12
Family Plan Monthly
350K+ Target Users
$100-200
School Plan Monthly
500K+ Target Users
$5-8
Individual Monthly
150K+ Target Users

Revenue Projections

$94-200M
Total Addressable Revenue

Based on validated comparable pricing from ABCmouse ($7.95), Duolingo ($6.99), and regional EdTech leaders

Unit Economics

  • LTV:CAC target 5:1+ (industry benchmark 3:1)
  • Gross margins 80%+ at maturity
  • CAC: $50-100 per user (SEA benchmark)
  • Monthly churn <5% target
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Competitive Advantage
First Integrated Solution in Fragmented Market

🎯 Integration Gap

Competitors exist in silos: ABCmouse (games), Epic (reading), Junior Achievement (entrepreneurship), Qustodio (screen time)

📈 Age Progression

Single platform grows with child vs. multiple transitions (ABCmouse 2-8, Khan Kids 2-8)

💡 Positive Screen Time

Productive vs. restrictive approach transforms parent-child conflict into collaboration

🚀 Entrepreneurship Focus

Real-world applicable business skills vs. pure academic preparation

Market Validation

Age of Learning: $3B valuation, $100M+ revenue

Duolingo: $748M revenue, 37.2M DAU

Ruangguru: $205M raised, 25M students

White Space Opportunity

No major player combines education + gaming + entrepreneurship + parental controls in unified platform

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Go-to-Market Strategy
Pilot → Scale → Expand Across SEA & Australia

Phase 1: Pilot

10 Schools across Singapore, Malaysia, Cambodia, Australia

Validation & case studies

6-12 months

Phase 2: Scale

B2B Sales to schools + B2C freemium launch

Regional expansion

12-24 months

Phase 3: Expand

Corporate partnerships & additional markets

Thailand, Vietnam entry

24+ months

  • Singapore Hub: Leverage 50% of SEA EdTech startups presence for partnerships and distribution
  • Influencer Strategy: Partner with educators and parent influencers, offering lifetime accounts for testimonials
  • Government Relations: Build on Cambodia's UNICEF partnership and Malaysia's digital education initiatives
  • Freemium Acquisition: 2-5% conversion rates based on industry benchmarks with viral referral mechanics
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Leadership Team
Md Musa Jaafar
CEO & Founder

Strategic vision and business leadership

Low Choong Leng
CTO

Technical architecture and platform development

Adib Hakim
Consultant

Strategic advisory and market insights

Open Position
Head of Marketing

User acquisition and regional expansion

Recommended Team Additions

VP Product
Educational gaming experience
Head of Content
Entrepreneurship curriculum background
Regional BD Lead
SEA EdTech network
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Financial Projections
Year 1
Pilot & MVP

$0.5M revenue target

1,000 pilot users

Year 2
Regional Launch

$5M revenue target

25,000 active users

Year 3
Scale & Expansion

$20M revenue target

100,000+ users

Key Metrics (Year 3)

  • LTV:CAC ratio: 5:1+
  • Gross margin: 80%+
  • Net retention: 110%+
  • Monthly churn: <4%

Revenue Mix (Year 3)

B2B Schools: 60% ($12M)

B2C Families: 35% ($7M)

Individual: 5% ($1M)

Path to Series B: $20-40M valuation based on $20M ARR
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Investment Opportunity
$3-5M Series A for 18-24 Month Runway

Why Now?

  • Market Timing: EdTech funding down 89%, attractive valuations
  • Validated Demand: $41.5B growing market with proven models
  • Competitive Window: No integrated player in entrepreneurship gaming
  • Regional Advantage: SEA EdTech hub access and government support

Investment Highlights

  • Defensible Position: Network effects through marketplace
  • Scalable Model: Digital delivery, low marginal costs
  • Multiple Exit Paths: Strategic or PE acquisition
  • Strong Team: Technical founders with regional expertise
3-5x
Revenue Multiple Exit Potential
$1.72B
Kahoot Acquisition (Comparable)
22-38%
Market CAGR
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Use of Funds
$3-5M Series A Allocation
40%
Product Development

Platform completion, AI features, mobile optimization

30%
Customer Acquisition

Marketing, sales team, user acquisition campaigns

20%
Team Expansion

Key hires: VP Product, Head Content, Regional BD

10%
Operations & Legal

Regional setup, compliance, working capital

18-Month Milestones

  • Product MVP completion with core features
  • 10 school pilot program execution
  • 1,000+ validated users with retention data
  • $0.5M+ annual recurring revenue
  • Series B readiness with growth metrics

24-Month Goals

  • Regional expansion across 4 markets
  • 25,000+ active users
  • $5M+ annual recurring revenue
  • Positive unit economics validation
  • Series B funding round completion
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Join Our Mission

Transform Screen Time into Opportunity

$3-5M Series A Investment
$41.5B
Market Opportunity
First
Integrated Solution
22-38%
Market Growth

Ready to build the future of education?

Contact us to discuss partnership opportunities

coffee@tradx.asia

+60 11 6999 2880